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Inès da Silva

Inès da Silva is a multi-faceted brand custodian and project lead specialised in Corporate & Digital Communications.

Originally trained as a fashion designer, Inès graduated from the prestigious Chambre Syndicale de la Couture Parisienne, and completed her practical training with an intensive course on Business, Marketing and Sales at the Chambre de Commerce de Paris & Institut Français de la Mode.

From the very start of her career, Inès was empowered with a strategic view of the fashion business as a whole, which was reflected in the responsibilities she would take on, beyond the creative and operational sides.

An innate communicator who speaks several languages, Inès naturally tackled roles and projects that also required managing and inspiring diverse teams and brand partners across industries and markets.

Always driven by a sense of style and aesthetic, Inès contributed to the development of several international brands over the years, specialising in women’s fashion, lifestyle and luxury.

Inès lived and worked in Paris for several years. She joined Kenzo and Guy Laroche, both French brands with significant interests in Asia.

Eager to have a more in-depth work experience in the region, Inès relocated to Hong Kong in 2003 for Elle magazine, where she held design direction & collection responsibilities across Asia-Pacific. In 2009, Inès set-up her own consultancy firm, Carré Mode Ltd, advising brands in the fields of Design & Image- she also developed her own collection under the name Inès Ducarré.

After over a decade in Asia, Inès moved to London in 2015. She saw an opportunity to add to her creative profile and formalise her Digital marketing and Project Management skills.

Always eager to keep nurturing her creative flair, Inès has developed activities in photography and illustration.

Today, under IdS Creative, Inès advises brands and businesses on how to shape and produce their presence in the digital space, from strategy and conceptual phases through to execution and content creation.